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Mellow Roast: Mellow Roast is a cozy Brooklyn-based café that balances warmth with a bold, playful personality. This branding project focused on creating a cheerful, approachable visual identity that evokes comfort, quality, and a touch of whimsy.
The visual system incorporates soft retro-inspired typography, vibrant starburst motifs, and a sunny, inviting color palette. Key brand assets include logo variations, coffee cup sleeves, loyalty cards, and packaging labels—all designed to be eye-catching while maintaining a cohesive, memorable look. The social media mockups reinforce the brand's tone with engaging content that highlights fresh ingredients and daily-baked goods.
From signage to social to print, Mellow Roast's branding brings a consistent and vibrant experience to customers across every touchpoint.
Urban Bark Pet Care Web Design: Urban Barks Pet Care is a dedicated pet care company serving Northern Virginia, focused on providing top-quality services at affordable prices. I designed a website that not only reflects their fun and friendly brand identity but also streamlines their booking process for pet owners. With a funky yet modern design, the site is visually engaging while remaining intuitive and easy to navigate. By incorporating user-friendly service pages and seamless booking functionality, I created an online presence that enhances client experience and helps Urban Barks manage their business more efficiently.
Poster: A part of a series based around my anxiety
The Infatuation: Advert created as part of The Infatuation’s weekly cocktail drop highlighting local bars and restaurants.
A View of Central Park: A View of Central Park is a research-based art book on the visual history of New York City's iconic Central Park. This book delves into the park's rich past and vibrant present, featuring park design plans, rare archival materials, and a comprehensive bird guide. It serves as a unique field guide, offering readers a glimpse into the diverse life and stories that have shaped Central Park over the years. Through a blend of historical insights and visuals, the book celebrates the evolution of this urban oasis and its enduring place in the heart of New York City.
Typographic Journal: A curated journal that explores typography found in everyday life, from street signs and product packaging to handwritten notes and digital interfaces. This project examines the role of typography in shaping visual culture, capturing unique letterforms, type treatments, and design trends across different environments. Through photography, sketches, and analysis, this journal serves as both an observational study and a creative inspiration for designers and type enthusiasts alike.
An assortment of invitations.
Albume Re-Design: Artist: Lucki Album: Freewave 3.
Metronome: is a bold, experimental monospaced typeface inspired by grid systems and modular design. Its geometric structure and striking visual rhythm make it ideal for display use, where its graphic nature truly shines. With sharp angles, unconventional letterforms, and a strong sense of balance, Metronome commands attention in large formats, making it perfect for logos, posters, and statement typography. Designed for those who embrace the intersection of structure and creativity, Metronome brings a modern edge to any design.
Bag Merchandise Design: A selection of bags designs for brands such as AM Resorts, Bela Monde, Permobil and Perform Better.